Uber has reintroduced its premium service, ‘Uber Black,’ in India, commencing operations in Mumbai

Uber, the internationally recognized ride-hailing service, is poised to reintroduce its premier offering, Uber Black, in India, commencing in Mumbai next week. This initiative is a direct response to the increasing demand for upscale and tailored services among Indian consumers, who are progressively inclined to invest in premium experiences across diverse sectors.

A Resurgence of a Signature Service
Uber Black first launched in India in 2013, providing luxury transportation with high-end vehicles such as Mercedes-Benz, BMW, and Audi. However, the service was short-lived, as Uber subsequently substituted these luxury cars with more conventional models like the Toyota Innova, Honda City, and Toyota Corolla before discontinuing the service entirely. Now, more than ten years later, Uber is reintroducing the opulent Uber Black service, this time with a contemporary approach.

Prabhjeet Singh, President of Uber India and South Asia, conveyed his excitement regarding the relaunch: “We are delighted to reintroduce Uber Black in a completely new format to align with the evolving expectations of Indian customers and to bring the business class experience to Indian roads.”

What Uber Black Deliver
 Uber Black aims to provide more than just transportation; it will offer a fully customized experience. The service will include a fleet of SUVs and MUVs from manufacturers such as Toyota and MG, recognized for their spaciousness and comfort. Furthermore, riders can take advantage of a variety of premium features, including: –

  – Highly-rated drivers ensuring a smooth and professional journey.
  – Quiet mode for those who wish to unwind or work in tranquility during their ride.
  –  Climate control, enabling passengers to set the vehicle’s temperature to their liking.
  –  Luggage assistance, facilitating convenience for travelers with multiple bags.
  –  Extended wait times, offering an additional five-minute pickup window at no extra charge.

These enhanced features render Uber Black suitable not only for leisure travelers but also for corporate clients, who will appreciate the elevated service during business engagements. The pricing for this service is anticipated to be competitive.