The best business insights often lie hidden in customer feedback
Upon receiving reviews, your customer service team reads and responds to each reviewer individually. The one-to-one communication allows you to resolve issues personally, improve your service and provide affirmation to happy customers.
Your business should especially appreciate negative reviews because it will allow you to figure out what you are not doing well enough and improve (or else get disrupted by a competitor).
People will choose a product with more reviews but lesser rating over a similar
product with a higher rating but fewer reviews.
Study from the Association for Psychological Science
Review stars in search can improve click-through rates up to 35%.
According to an original study by ConversionXL