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Customer Experience Strategies: A Unique Indian Perspective
In today’s competitive landscape, Customer Experience (CX) is vital for success, and India offers a rich tapestry of insights. With its vast cultural diversity, rapid digital transformation, and unique consumer expectations, businesses can adopt tailored CX strategies that resonate deeply with Indian consumers. Embracing Diversity India’s population of over 1.4 billion speaks multiple languages … Continue reading Customer Experience Strategies: A Unique Indian Perspective →
E-commerce firms face scrutiny for using dark patterns in sales
In the dynamic realm of e-commerce, characterized by its emphasis on convenience and rapid transactions, a concerning trend is surfacing in India: implementing “dark patterns” in online sales. As consumers become increasingly cognizant of their rights, examining these practices is escalating, leading to conversations about ethical marketing and safeguarding consumer interests. What Are Dark Patterns? … Continue reading E-commerce firms face scrutiny for using dark patterns in sales →
Uber has reintroduced its premium service, ‘Uber Black,’ in India, commencing operations in Mumbai
Uber, the internationally recognized ride-hailing service, is poised to reintroduce its premier offering, Uber Black, in India, commencing in Mumbai next week. This initiative is a direct response to the increasing demand for upscale and tailored services among Indian consumers, who are progressively inclined to invest in premium experiences across diverse sectors. A Resurgence of … Continue reading Uber has reintroduced its premium service, ‘Uber Black,’ in India, commencing operations in Mumbai →
Key Elements of the Digital Personal Data Protection Bill, 2023
The proposed legislation outlines the processing of digital personal data, balancing individual rights to privacy with the necessity for lawful data utilization and related matters. Key protections and provisions in the Bill include: Data Fiduciary Responsibilities: Entities that handle data (including individuals, companies, and government bodies) must adhere to specific protocols regarding the collection, storage, … Continue reading Key Elements of the Digital Personal Data Protection Bill, 2023 →
Cartoon Network is Not Shutting Down: ‘#RIPCartoonNetwork’
Cartoon Network is a staple of children’s childhoods in the 90s. When rumors of the channel’s closure spread on social media, many were disheartened, and soon “#RIPCartoonNetwork” began trending. The hashtag went viral due to misunderstood announcements and sensational posts. Fans, driven by nostalgia, quickly spread the rumor without checking the facts. The rumor stems from an … Continue reading Cartoon Network is Not Shutting Down: ‘#RIPCartoonNetwork’ →