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Customer-Connect: A Whole New Ball Game at Startups
In the fast-paced world of startups, the key to success often hinges on one fundamental element: understanding your customers. As businesses evolve, so do the strategies for connecting with consumers. Enter “customer-connect”—a revolutionary approach that is transforming how startups engage with their audiences. Let’s explore how this new paradigm is reshaping the entrepreneurial landscape. The … Continue reading Customer-Connect: A Whole New Ball Game at Startups
Ola Electric given notice on customer service after 10,000 complaints
India’s consumer rights agency has reported a staggering 10,000 complaints against Ola Electric over the past year and has issued a notice demanding an explanation from the SoftBank-backed e-scooter manufacturer, according to a senior official at the watchdog. Following a strong market debut in August, shares of India’s largest e-scooter maker have plummeted by around … Continue reading Ola Electric given notice on customer service after 10,000 complaints
Customer Experience Strategies: A Unique Indian Perspective
In today’s competitive landscape, Customer Experience (CX) is vital for success, and India offers a rich tapestry of insights. With its vast cultural diversity, rapid digital transformation, and unique consumer expectations, businesses can adopt tailored CX strategies that resonate deeply with Indian consumers. Embracing Diversity India’s population of over 1.4 billion speaks multiple languages … Continue reading Customer Experience Strategies: A Unique Indian Perspective
E-commerce firms face scrutiny for using dark patterns in sales
In the dynamic realm of e-commerce, characterized by its emphasis on convenience and rapid transactions, a concerning trend is surfacing in India: implementing “dark patterns” in online sales. As consumers become increasingly cognizant of their rights, examining these practices is escalating, leading to conversations about ethical marketing and safeguarding consumer interests. What Are Dark Patterns? … Continue reading E-commerce firms face scrutiny for using dark patterns in sales
Uber has reintroduced its premium service, ‘Uber Black,’ in India, commencing operations in Mumbai
Uber, the internationally recognized ride-hailing service, is poised to reintroduce its premier offering, Uber Black, in India, commencing in Mumbai next week. This initiative is a direct response to the increasing demand for upscale and tailored services among Indian consumers, who are progressively inclined to invest in premium experiences across diverse sectors. A Resurgence of … Continue reading Uber has reintroduced its premium service, ‘Uber Black,’ in India, commencing operations in Mumbai
