How to file a complaint on GAMA Portal: Step-by-Step Guide

The Gama portal is a platform where consumers can voice their grievances against misleading advertising. It aims to promote transparency in advertising practices and protect consumers from deceptive marketing strategies. Misleading advertising refers to the practice of presenting false or exaggerated information about a product or service in order to manipulate or deceive customers. This can include false claims omitted information or exaggerated features that misrepresent the actual benefits or qualities of a product.

Consumers often fall victim to misleading advertising without realising it. They may be swayed by promises of unrealistic outcomes, exaggerated results, or misleading comparisons to competitors. This can lead to disappointment, wasted money and even harm if the product or service does not live up to the advertised claims.

To file a misleading ad complaint on the GAMA Portal, follow these steps:

1. Visit the GAMA (https://gama.gov.in/Default.aspx) Portal website.
2. Click on Register Complaint.
3. Sign up if you don’t have an account on the GAMA portal, or log in to your account if you have one.
4. Click on Register Grievance from the left pane.
5. Select Misleading Advertisement from the three options.
6. Here you need to fill in details from the drop-down menu: State, City, Industry, type of media, etc. Fill in the Company name and address, describe your grievance, and attach supporting documents.
7. Once you have filled in all the required information and uploaded the necessary evidence double-check the details to ensure accuracy. Then click on the “Submit” button to file your complaint.
8. You will receive a unique complaint number upon successful submission. This number can be used to track the progress of your complaint or provide any additional information if required. Keep this number safe for future reference.

It’s important to note that the process may vary slightly depending on any changes made to the GAMA website. If you encounter any difficulties or have further questions it’s recommended to visit the GAMA website and contact their support team for assistance.

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